Wow! It’s amazing to see my book listed on Amazon, even if only in pre-order. But it’s a promise – a promise that it is coming. 14 years ago I began this crazy project, with more belief that it was interesting to me than in the possibility I would everRead More →
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http://www.seltzertopia.com/wp-content/uploads/2018/05/JBCSeltzertopiaPitch.mp3Podcast: Play in new window | DownloadI will never forgot this evening’s Seltzertopia pitch (which I mentioned yesterday). It was WILD. There are going to be many pitches ahead for me – at the New York Book Expo, to the press, and more – but I have a feeling tonightRead More →
May is industry promotion time! These are my first opportunities to line up speaking gigs around the country, entice earlier reviewers, attract book stores, and more. And it all begins tomorrow, with one wild event, to be followed in two weeks by something massive. Tomorrow is my pitch for theRead More →
Here’s my first stab at a Seltzertopia t-shirt. What do you think? My next stab will make the logo smaller, by about 70%, and I’ll re-purpose the siphonscape (to make it a little less phallic). My wife also recommended I pull up the siphonscape so I can tuck the shirtRead More →
Boston Magazine’s new “The Plot to Destroy Your Favorite Seltzer” is fantastic long-form piece on seltzer today and the history of Spindrift, with some quotes from little-old-me.Read More →
Look what just arrived in my mailbox today! (Spoiler: the uncorrected advance copy of Seltzertopia!!!) So exciting. Makes it feel so real. And as I type this my nine year old daughter is reading it, for the first time. I guess this thing is really happening…Read More →
An ARC is a free copy of a new book given by a publisher to booksellers, librarians, journalists, and others before the book is printed for mass distribution. Well, the ARC for Seltzertopia has gone to print! As a result, I can now share with you the ARC cover (below),Read More →
Why is seltzer having a moment? And where did seltzer come from? These questions and more are addressed in this great new journalistic video about seltzer (and great NOT just because I am featured in it, and helped them with their history, graphs, and image/video research). It is presented withRead More →
I love my temple! They couldn’t be more supportive of the upcoming release of Seltzertopia. In fact, this year’s annual Purim debate will be none other than Seltzer vs. Manischewitz. Guess which side I’m on… Wish us luck!Read More →
A few weeks ago I made my second trip out to Berhman House, in New Jersey, to meet with my publishers. These are always exciting trips for me, as we pack as much as in as we can, as we so rarely get to work together in person (it’s allRead More →