4 cans of seltzer

During the pandemic I heard from a number of entrepreneurial individuals in different countries outside the U.S. seeking advice on launching new lines of seltzer drinks. I always wish them well but never know who is going to make it out of the gate. I was excited to see thisRead More →

Canned cocktail ad

Seltzertopia was extensively quoted in a recent article in Smithsonian Magazine. Entitled, “The Intoxicating History of the Canned Cocktail,” it focuses on how “since the 1890s, the premade cocktail has flip-flopped from novelty item to kitschy commodity—but the pandemic has sales surging.” The journalist, Liza Weisstuch, focused on one ofRead More →

Zoom of the talk

Over the past few months I’ve been trying different things with SeltzertopiaLive! online. Last September I created a completely new seltzer talk for the New York Adventure Club, with no overlap with my standard SeltzertopiaLive! It focuses on weaving together the history of NYC with that of seltzer. It wasRead More →

After two years taking my original SeltzertopiaLive! book tour presentation on the road, it’s time for something totally new. And I will be premiering it online in partnership with the New York Adventure Club on Thursday, Sept 24, from 1 PM – 2:30 PM EST. It’s all about that specialRead More →

Tonight was my second webinar of “The Untold Story of Seltzer” for the New York Adventure Club. And I am LIKING it. I still wish I could see everyone’s faces, but I can still feel the connection – through the polls, questions, and chats – and then use that energyRead More →

Shtreimels in Supermarket

In March I was contacted by a reporter, Yitzchok Shteirman, who writes within the Jewish Orthodox press. I know this community loves seltzer, and has a strong affinity for it, so I’ve been surprised that they hadn’t discovered the book until now. Speaking with Yitzchok was a delight, as wasRead More →

After the success of April’s Seltzertopia pivot – from road show to online webinar – the good folks at New York Adventure Club have invited me back for a command performance. If reading about it here last week gave you a serious case of FOMO now’s your second chance toRead More →