In October I shared that I am working with the Brooklyn Seltzer Boys in Cypress Hills to explore the development of the first seltzer museum in the western hemisphere. As we approach the end of 2022, I wanted to share a few updates. Let’s start with this heart-warming commercial madeRead More →
At last, after 30 months, my presentation based on my book, Seltzertopia, is back in person! During the pandemic I gave many online talks, which I enjoyed. And they worked. But there’s nothing like seeing people’s faces in front of you when you make them laugh, or surprise them, orRead More →
In 2018, Team Seltzer went head to head against Team Manischewitz, in my Temple’s annual Purim Debate (a traditional that apparently began in Chicago in 1946). We easily defeated Team Manischewitz and both my partner (Micky) and I figured it had all been settled. Last year, due to COVID, thereRead More →
Who knew? In the latest Star Wars series, The Book of Boba Fett, our heroes visit the cantina in Free Town on the planet Tatoonine (where both Anakin and Luke Skywalker grew up) in Episode 6. There, on the bar, are three bottles of seltzer, one prominently displayed before theRead More →
Seltzertopia has always sold well in Boston, often landing as #3, yet in all these years I have never been invited to speak in the region. That is, until now. A week ago the Sisterhood of Temple Emunah, in Lexington, invited me in for an afternoon event. I was thrilledRead More →
This week I delivered Seltzertopia Live! to two communities, both remote, to membership-only events for Temple Sisterhoods. I really thought, when the pandemic hit, that was it for my seltzer talks. But people need to be entertained – especially during these tough times – and seltzer often fits the billRead More →
Check out Rachel Ringler‘s new article in the Nosher, below or in the original. What Is an Egg Cream and Why Is It So Jewish? And, more importantly, is it delicious? An egg cream was my father’s kitchen claim to fame. He assembled them with great flourish — Fox’s U-BetRead More →
A few weeks ago I was contacted by an upstate New York reporter who wanted to localize the story on the rise of hard seltzer. I got to do my usual thing – be the seltzer expert – and you can watch or read it below. SYRACUSE, N.Y. (NCC News)Read More →
When the pandemic hit, I figured after two good years it was time to pack up my road show for my book, Seltzertopia. I thought my book tour would finally go flat. Boy, was I wrong. Yes, during the past year I gave a number of online presentations – andRead More →
During the pandemic I heard from a number of entrepreneurial individuals in different countries outside the U.S. seeking advice on launching new lines of seltzer drinks. I always wish them well but never know who is going to make it out of the gate. I was excited to see thisRead More →