In the mid-1980s, Sam Edelmann of the Pittsburgh Seltzer Works put out a small brochure of seltzer drink recipes for his customers. The following is his recipe for an egg cream: EGG CREAM Put two ounces of milk or half-and-half in a large glass. Fill glass with cold seltzer. ThenRead More →
“Seltzertopia tower!!” That’s the subject line of the email I just got, from Dena Neuser, my editor at Behrman House. “Keep an eye out for a box in the mail…..” is all she said, plus the following photo: Wahoo! This means the first batch of Seltzertopia books have arrived inRead More →
Am I making a mistake? After 14-years working on Seltzertopia, it’s now out of my hands. The final text has been sent to the printer. Until it comes back (it comes out in October) and I start giving public presentations, I’ve found my creativity bug itching to keep being creativeRead More →
Every few days since the New York Book Expo I’ve been contacted by a different institution who wants to invite me to speak to their audience on the topic of seltzer once the book comes out this fall. I can’t begin to explain the satisfaction that brings me, after workingRead More →
Alison Griswold published her scoop today on Quartz, “Amazon is getting ready to crush LaCroix” highlighting recent moves from Amazon’s new ownership of Whole Foods to enter the national “sparkling water” scene. I was delighted to hear from Alison, and asked to weigh in. Here’s an excerpt: … The dealRead More →
Today Berhman House, my publisher, hosted a book signing for me today, with the ARC (Advanced Reader Copy), at the NYC Book Expo. It was fantastic. The Javits Center was filled with people who loved books – very exciting (but also a bit sad – I hear it was twiceRead More →
Wow! It’s amazing to see my book listed on Amazon, even if only in pre-order. But it’s a promise – a promise that it is coming. 14 years ago I began this crazy project, with more belief that it was interesting to me than in the possibility I would everRead More →
Podcast: Play in new window | Download
http://www.seltzertopia.com/wp-content/uploads/2018/05/JBCSeltzertopiaPitch.mp3Podcast: Play in new window | DownloadI will never forgot this evening’s Seltzertopia pitch (which I mentioned yesterday). It was WILD. There are going to be many pitches ahead for me – at the New York Book Expo, to the press, and more – but I have a feeling tonightRead More →
May is industry promotion time! These are my first opportunities to line up speaking gigs around the country, entice earlier reviewers, attract book stores, and more. And it all begins tomorrow, with one wild event, to be followed in two weeks by something massive. Tomorrow is my pitch for theRead More →
Here’s my first stab at a Seltzertopia t-shirt. What do you think? My next stab will make the logo smaller, by about 70%, and I’ll re-purpose the siphonscape (to make it a little less phallic). My wife also recommended I pull up the siphonscape so I can tuck the shirtRead More →