Florida seltzerman, Ryan Pinnell from Treasure Coast Seltzer Works, received this excellent local TV coverage. Ryan and the fascinating origins of his interest in seltzer are in my book.Treasure Coast company restores old fashioned ‘Seltzer Man’
Story by Mary Quinn O’Connor/CBS12WEST PALM BEACH (CBS12) — While soda consumption is down in America, Americans still like a little fizz in their drinks.
Ryan Pinnell from Treasure Coast Seltzer Works has what he says is the perfect compromise.
“Seltzer is water with bubbles,” said Pinnell.
No caffeine, no chemicals and no calories – unlike its counterparts tonic water and club soda.
Treasure Coast Seltzer Works is one of the only four siphoned seltzer water manufacturers in the country, with old fashioned delivery services taking many on a trip down memory lane.
“We are the old school seltzer man,” said Pinnell.
The recent resurgence in the fizzy drink has business better than ever.
For the tenth straight year, soda consumption is down.
Americans drank nearly 1.5 billion fewer cases last year than in 2004, when soda sales hit an all-time high.
In the meantime, carbonated water sales are booming
“Look at the big players, Pepsi, Canada Dry. They are all launching sparkling products,” said Pinnell. “It’s very difficult for a large bottler to do what we do.”
The proof is in the pudding for Pinnell. Since founded in 2012, Treasure Coast Seltzer Works have seen around 40 percent growth each year.
They hand-bottle more than 1200 bottles a day.
It keeps him busy, but he says that’s not such a bad thing.
“You put so much time into something, it’s your baby,” said Pinnell.