Tag Archives: press

New Seltzer Article in Wall Street Journal; Mentions My Book

There’s a great new article in the Wall Street Journal on seltzer, “Buy Into These Bubbles: Seltzer’s Fizz Is Back.” Below is the excerpt that quotes me:

Barry Joseph, an associate director at the American Museum of Natural History in New York, began researching seltzer more than a decade ago after writing a review of a SodaStream machine for a Jewish news site. In response, he heard from dozens of people who wanted to share memories—of seltzer delivery men injured by exploding bottles and childhood egg creams, the combination of milk, chocolate syrup and seltzer that tastes like fizzy chocolate milk.

Mr. Joseph has written a book-length history of the beverage and is working to get it published. He says soda water was invented by Joseph Priestley,an 18th century theologian and chemist credited with discovering oxygen, who found a way to infuse water with fixed air. Several years later, Johann Jacob Schweppe, for whom the Schweppes brand is named, founded the technique to mass-produce fizzy water. The rise in inventive and homemade cocktails has helped draw more people to seltzer, Mr. Joseph says.

To read the whole article, check out this pdf a good fan sent me, or go right to their web site.