Tag Archives: LaCroix

The Word Behind fnnch’s 9 Cans of LaCroix Paintings

If you haven’t heard, there’s a new exhibit, by a San Francisco street artist who goes by the name fnnch, dedicated to paintings, ala Warhol, of cans of LaCroix seltzer.

I CAN’t even. #fnnch #stencil #layers #greycocktails #fridaywiththeboys #andamiyra #nofilter

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I wanted to share fnnch’s recent e-newsletter describing the thinking behind the project.

I half-jokingly refer to these LaCroix paintings as “soup cans for Millennials”. The paintings pay homage to the Warhol works in a few ways, being both the same size (16″ x 20″) and having roughly the same perspective on the cans. There’s a quote from Japanese poet Matsuo Basho that goes “Do not seek to follow in the footsteps of the wise. Seek what they sought.” I believe that I’m exploring some of the same cultural and aesthetic territories as Warhol did with his soup cans.

There’s a wonderful quote from Warhol that I’m going to paste here in its entirety:

What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good.

There’s something special going on with LaCroix right now. It’s definitely part of the cultural zeitgeist. I believe that its rise can be credited in large part to the fall of sugar sweetened beverages like Coke, a trend I wholeheartedly support. The billionaires of Silicon Valley do not drink Coke. Movie stars do not drink Coke. But they do drink LaCroix. And you can too. There’s something wonderful about that.

The LaCroix cans were originally conceived in collaboration with a collector looking for an installation in his dining room. When I painted the 9 cans, I knew I had to show them to people, and he graciously permitted me to remove them from the house and display them at The SUB. What is for sale, which for simplicity I put on my website, are further paintings from the series. I am offering a limited edition of 5 paintings for each of the flavors except Pamplemousse, which is from an edition of 20. Each of these will have a unique white-on-white background.

fnnch has certainly put a finger on the cultural zeitgeist of the moment.