Up From Seltzer Cartoon Book

Frank in Queens mailed me this wonderful piece of Jewish cultural history from 1981 – the cartoon book Up From Seltzer: A Handy Guide to 4 Jewish Generations.


It is a pretty silly book, overall, and largely captures a strong sense of ethnic self-hatred which, unfortunately, runs through the book. Think about the title itself – “up from” seltzer, as if seltzer represented everything unassimiliated about Jewish Americans which the author wishes to escape.
Nonetheless, it has a few fun pages about seltzer, that you can see below.


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